Date:
2022 – currently
Media produced:
photo and video materials
Client:
Mardo.cc, Martom bike, Fidlock, Knog, Bike/RS
One of the topics we are actively engaged in is cycling and everything related to cycling. We are cyclists by passion, so we always take on projects in this field with great commitment and a head full of ideas.
Working on bicycle projects, we always try to highlight the values and style of the brand and bring something new to the implementation, based on current trends.
What a day! We were honored to be part of a unique event in the UNKONVENTIONAL Tour meeting series, organized by Bike RS in collaboration with Knog—a favorite brand among cyclists, known for its innovative accessories.
The Knog team flew in from Australia for the event, making it feel like a reunion with friends, full of energy and joy. We had the pleasure of capturing the whole experience in our photo report and on video!
It was an excellent opportunity for networking and building relationships within the cycling community, as well as a lot of fun. We got to see Knog’s latest products and discuss them directly with the creators.
For our part, we created materials that reflect the day’s vibrant atmosphere. We kicked off with an evening ride along the Krakow embankments, starting at Equipo Cycling Spot and finishing at Targowa2, where we enjoyed a pleasant evening. It was a fantastic experience and a true celebration of the cycling community.
Stopmotion as a form of presentation allowed us to show the hip belt in action, highlighting its functions and advantages. This unconventional way of presenting the product makes the material stand out from traditional advertising, attracting the viewer’s attention and leaving a lasting impression.
We realized a photoshoot for the new collection of cycling clothes from Martombike brand. Taking advantage of favorable weather conditions, we decided to bring our session to the fresh air, where the surrounding nature became a scenic background. We arranged the photo session from the style of a social ride
Each photograph is full of energy, capturing not only the aesthetics of the collection, but also the spirit of the cycling community, which is an essential part of the Martombike brand philosophy.
For the cycling clothing brand Mardo, we have frequently done photo shoots of new products for social media. Depending on the client’s preferences and the specifics of the product, we chose either urban atmospheres as the backdrop for the photos, highlighting modernity and style, or the outdoors, where the natural surroundings provided a harmonious backdrop for the cycling clothes.
By using a variety of techniques and an artistic approach, we were able not only to highlight the details of the product, but also to put the viewer in the right mood, in line with the brand’s character.