Dates:
january 2024
Media produced:
documentary film, photo report, social media coverage during the event
Client:
Maraton Północ-Południe x Race Through Poland dla WOŚP
In January 2024, a unique event took place in the middle of winter. Four ultra cyclists rode across Poland, covering the distance from Hel to Zakopane in 72 hours.
It was an event organized by Race Through Poland and the North-South Marathon with the support of partners and sponsors – Assos,Podkast Rowerowy, Bikeway, BikeRs, Kingrunner Ultra.
What made this challenge even more special? The whole event had a charitable purpose – raising funds for the Wielkiej Orkiestry Świątecznej Pomocy (WOŚP).
We accompanied the riders throughout the challenge in a media support role. Over the course of three days, we took photos, recorded videos and covered the entire event on social media.
Our goal was to bring the event to the attention of as many people as possible, so we built narratives in the coverage on Instagram on an ongoing basis, telling interesting facts, showing how the expedition was going and uploading actual photos of the riders, encouraging viewers to follow along live and donate.
We took and processed photos for the narration on the way. At the end of each of the four days of the expedition, we edited a reel summarizing the entire day.
Thanks to our active online presence, we were able to raise an impressive amount of money – as much as 36 thousand zlotys, which went directly to WOŚP.
Also our goal was to capture the atmosphere of this unique challenge on film.
We created a 10-minute documentary that shows not only the difficulties of the unforgiving winter, but also the willpower and tenacious determination the riders displayed as they covered mile after mile of the route. We used a mavic drone and an fpv drone to create more spectacular shots.
The completed videos also became a source of inspiration for the general public, as the footage found its way into reports broadcast by popular TV stations such as TVN24 and TVN. The whole endeavor not only provided excitement and financial support for WOŚP, but also gained media publicity, drawing public attention to a worthwhile cause.